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Advertising Account Executive CV Writing Tip's

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Advertising Account Executive CV Writing Service

Advertising Account Executive CV Writing Service

Advertising account executives act as the link between an advertising agency and its clients. They are also known as account handlers. If you want a challenging business role and enjoy being in a creative workplace, this could be the perfect job for you.

To become an advertising account executive, you will need to have good communication and organisational skills. You will also be expected to work long hours, often under pressure.

Employers will usually be more interested in your personal qualities than your formal qualifications. These could be your creativity, quick thinking and business sense.

The work

As an account executive, you would find out about the client’s advertising goals then work with your agency’s creative and planning staff to ensure that effective advertising campaigns are produced.

Your tasks would include:

  • meeting clients to discuss their advertising needs
  • working with account planners to come up with a campaign that meets the client’s brief (instructions) and budget
  • presenting campaign ideas and costs to clients
  • briefing the creative team that produces the words and artwork
  • negotiating with clients, solving problems and making sure that deadlines are met
  • checking and reporting on the campaign’s progress
  • keeping in contact with the client at all stages of the campaign
  • managing the account’s budget and invoicing the client
  • trying to win new business for the agency.

You would normally handle about three or four accounts at the same time.


Hours

You would usually work from 9 am to 5 pm Monday to Friday, however you would often work longer hours when you have deadlines to meet.

You would be based at an office but may also travel to meet clients.


Income

Starting salaries are around £18,000 to £24,000 a year. With experience, this normally rises to between £30,000 and £45,000 a year.

Top salaries can reach £90,000 a year.

Figures are intended as a guideline only.


Entry requirements

Employers will usually be more interested in your personal qualities, such as creativity, quick thinking and business sense, than your formal qualifications. However, competition for jobs in advertising is very strong so it may help you if you have a BTEC HND or degree in one of the following subjects:

  • advertising
  • marketing
  • statistics or operational research
  • communication and media studies
  • business or management
  • psychology.

Any previous work experience that you have in communications, marketing, sales or the media would also be useful.

In smaller advertising agencies you may be able to start in a more junior position such as administrator, and work your way up as your experience in the industry grows.

It is a good idea to try to find work experience in an advertising agency before looking for your first job. You could contact agencies directly to ask about placements, and make industry contacts through relevant groups on social networking sites.


Training and development

You will usually start as a junior account executive and learn on the job, possibly as part of an agency’s structured graduate training scheme. Your training would normally include marketing skills, market research techniques, writing reports and communication skills.

You may also be able to work towards professional association qualifications, such as:

  • IPA Foundation Certificate – an online course for junior staff with at least six months’ experience in any area of advertising
  • IPA Advanced Certificate – a more advanced 10-month online course
  • IPA Excellence Diploma – for people with at least three years’ work experience
  • Communication Advertising and Marketing Education Foundation (CAM) Diploma in Marketing Communications – for this you will need a degree or equivalent, or at least two years’ relevant work experience.

Skills and knowledge

To become an advertising account executive, you will need to have:

  • good spoken and written communication skills
  • strong presentation and negotiation skills
  • confidence, tact and a persuasive manner
  • good organisational and time management skills
  • good people skills
  • the ability to lead and motivate a team
  • a willingness to work long hours, often under pressure
  • a professional manner
  • good business sense and the ability to work to budgets.

Opportunities

Advertising is a very popular career among graduates, and competition for jobs is strong.

Vacancies are advertised in the national and trade press, on the Institute of Practitioners in Advertising (IPA) website and through specialist recruitment agencies. However, not all jobs are advertised, so you may also find work by approaching agencies directly and through making contacts in the industry.

With experience, you could progress to account manager, become an agency director, or set up your own agency.

Related industry information

Industry summary

The advertising industry is part of the creative industries, represented by Creative Skillset. This includes: advertising; animation; computer games; corporate and commercial production; fashion and textiles; film; interactive media; photo imaging; publishing; radio; and television.

[N.B. The advertising sector has now been brought under Creative Skillset’s remit and they are currently working on a research programme for the industry. They expect to report back with updated LMI information and statistics from early 2011.]

Advertising agencies (creative, media, direct marketing, digital, sponsorship, specialist agencies etcetera) are core to the advertising industry and are firmly positioned within the ‘creative industries’, alongside architecture, design, fashion and computer services. Careers in advertising can be divided into:

  • Creative careers, which include jobs in copywriting and art direction/graphic design.
  • Commercial careers, which involve planning the advertising strategy and an analysis of markets and targets. Media management and market research are the main strands here.

Key facts:

  • There are 21,455 people working in advertising, this number has declined by 19% since 2006.
  • There are 345 businesses, of which 7% employ less than 5 people and 64% employ more than 20 people.
  • Advertising contributes £1.11 billion to the UK economy.
  • 17% of the workforce is self-employed.
  • 17% of the workforce is employed part-time.
  • Women in the industry are generally more highly qualified than men (53% have an above level 4 qualification as their highest qualification compared with 50% of men).
  • Women are likely to earn less money than men (79% of women in advertising earn less than £20,000 per annum, compared to 33% of men).
  • 6% of the workforce has a below Level 2 qualification (GCSE level).
  • Staff turnover in the industry is high.

Jobs in the industry include: Account Manager, Account Planner, Advertising Account Executive, Advertising Account Planner, Advertising Art Director, Advertising Installer, Advertising Media Buyer, Advertising Media Planner, Brand Manager, Copywriter/Art Director, Event and Exhibition Organiser.


National and regional data

Northern Ireland – There are 11,640 people working in the Northern Ireland creative and cultural sector, of which 2% are in advertising. Advertising in Northern Ireland contributes £7 million to the UK economy. More than 99% of the advertising workforce is white and 74% are male. Less than 1% of the advertising workforce is self-employed.

Scotland – There are 45,420 people working in the Scottish creative and cultural sector, of which 1% is in advertising. Advertising in Scotland contributes £36 million to the UK economy. More than 88% of the advertising workforce is white and 32% are female. 30% of the workforce is self-employed.

Wales – There are 24,060 people working in the Welsh creative and cultural sector, of which 2% are in advertising. Advertising in Wales contributes £5.3 million to the UK economy. More than 99% of the advertising workforce is white and 79% are male. 23% of the advertising workforce is self-employed.

[N.B. The data for the following regions are for the creative and cultural sector as a whole.]

East Midlands – There are 44,380 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are 3,950 creative businesses in the region, of which 92% employ less than 50 people. 35% of the workforce is self employed. 63% of the workforce is male. 95% of the sector workforce is white and 54% are under 40 years.

East of England – There are 63,700 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 6,710 creative businesses in the region, of which 93% employ less than 50 people. 37% of the workforce is self employed. 66% of the workforce is male. 95% of the sector workforce is white and 46% are under 40 years.

London – There are 164,690 people in the sector workforce in London, representing 24% of the UK sector workforce. There are 21,600 creative businesses, of which 93% employ less than 50 people. 51% of the workforce is self employed. 58% of the workforce is male. 84% of the sector workforce is white and 56% are under 40 years.

North East – There are 19,680 people in the sector workforce in the region, representing 3% of the UK sector workforce. There are 1,330 creative businesses in the region, of which 90% employ less than 50 people. 38% of the workforce is self employed. 63% of the workforce is male. 96% of the sector workforce is white and 53% are under 40 years.

North West – There are 59,580 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 5,660 creative businesses in the region, of which 91% employ less than 50 people. 34% of the workforce is self employed; the majority of who are in arts and music. 62% of the workforce is male. 95% of the sector workforce is white and 55% are under 40 years.

South East – There are 98,170 people in the sector workforce in the region, representing 14% of the UK sector workforce. There are 12,300 creative businesses in the region, of which 93% employ less than 50 people. 43% of the workforce is self employed. 59% of the workforce is male. 97% of the sector workforce is white and 47% are under 40 years.

South West – There are 60,690 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 93% employ less than 50 people. 47% of the workforce is self employed in arts, design and music. 59% of the workforce is male. 98% of the sector workforce is white and 46% are under 40 years.

West Midlands – There are 40,300 people in the sector workforce in the region, representing 6% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 91% employ less than 50 people. 31% of the workforce is self employed, which is the lowest regional figure. 58% of the workforce is male. 91% of the sector workforce is white and 49% are under 40 years.

Yorkshire and the Humber – There are 45,900 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are just under 4,000 creative businesses in the region, of which 90% employ less than 50 people. 40% of the workforce is self employed. 60% of the workforce is male. 97% of the sector workforce is white and 53% are under 40 years.

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