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Advertising Media Buyer CV Writing Tip's

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Advertising Media Buyer CV Writing Service

Advertising Media Buyer CV Writing Service

As a media buyer you would be responsible for buying advertising space in newspapers and magazines, and on TV, radio and cinema. It would be your job for the ads to reach as much of the target audience as possible. You would need to do this at the lowest cost for the client.

To become an advertising media buyer, you will need to be computer literate. You will need to be persistent and have good attention to detail.

Employers will usually be more interested in your personal qualities rather than your formal qualifications.

The work

Your key tasks would include:

  • working closely with media planners to identify the target audience and deciding how best to reach them through advertising
  • keeping up with industry research into people’s TV viewing and reading habits, and lifestyles
  • building relationships with clients and media sales companies
  • negotiating with media sales people for the most suitable advertising spots at the best rates
  • preparing costings for clients
  • managing budgets and keeping the client informed about spending throughout the campaign
  • monitoring audience figures
  • analysing sales data, to judge a campaign’s effectiveness.

You would usually work on several accounts at the same time. In smaller agencies, your job might be combined with media planning.


Hours

You would generally work standard office hours, Monday to Friday, although you may have to work longer to meet deadlines.

You would be mainly office-based, spending much of your time on the phone. But you may also travel to meet clients and media sales representatives.


Income

Starting salaries can be around £18,000 to £22,000 a year. With experience this can rise to between £24,000 and £40,000. Top salaries can be £50,000 or more.

Figures are intended as a guideline only.


Entry requirements

Employers will usually be more interested in your personal qualities, such as creativity, quick thinking and business sense, rather than your formal qualifications.

However, advertising is a very competitive industry to enter, and you may have an advantage if you have a BTEC HND or degree in one of the following subjects:

  • advertising
  • marketing
  • statistics or operational research
  • communication and media studies
  • business studies.

In smaller advertising agencies you might start in a more junior position, such as administrator, and work your way up as your experience of the industry develops.

It’s a good idea to try to find work experience in an advertising agency before looking for your first full-time job. You could contact agencies directly to ask about placements, and make industry contacts through relevant groups on social networking sites.

Sales skills are important, so you would find it useful if you have previous work experience in sales or marketing.


Training and development

You will develop your skills at work, possibly through an agency’s structured graduate training scheme.

You may also be able to work towards qualifications from the professional associations, such as:

  • IPA Foundation Certificate – an online course for junior staff with at least six months’ experience in any area of advertising
  • IPA Advanced Certificate – a more advanced 10-month online course
  • IPA Excellence Diploma – for people with at least three years’ experience
  • Communication Advertising and Marketing Education Foundation (CAM) Diploma in Marketing Communications – for this you will need a degree or equivalent, or at least two years’ relevant work experience.

You should keep up to date with advertising industry news and developments throughout your career. To help with this, the IPA offers a range of short courses and seminars to staff working in its member agencies.


Skills and knowledge

To become an advertising media buyer, you will need:

  • the ability to work well with a range of people and as part of a team
  • good written and spoken communication skills
  • excellent presentation and negotiation skills
  • a logical and analytical mind
  • computer literacy
  • stamina, drive and persistence
  • excellent organisational and planning skills
  • accuracy and attention to detail
  • business focus and budget awareness.

Opportunities

Advertising is a very popular career among graduates, and competition for jobs is strong.

Jobs may be advertised in the national press, trade publications, the IPA website and specialist recruitment agencies. However, not all jobs are advertised, so you could also approach agencies directly, or find work through making contacts in the industry.

As you become established, you could specialise in buying radio, online or television advertising. You could eventually progress to media manager of an agency. Alternatively, you could move into media planning, account planning or account management.

Related industry information

Industry summary

The advertising industry is part of the creative industries, represented by Creative Skillset. This includes: advertising; animation; computer games; corporate and commercial production; fashion and textiles; film; interactive media; photo imaging; publishing; radio; and television.

[N.B. The advertising sector has now been brought under Creative Skillset’s remit and they are currently working on a research programme for the industry. They expect to report back with updated LMI information and statistics from early 2011.]

Advertising agencies (creative, media, direct marketing, digital, sponsorship, specialist agencies etcetera) are core to the advertising industry and are firmly positioned within the ‘creative industries’, alongside architecture, design, fashion and computer services. Careers in advertising can be divided into:

  • Creative careers, which include jobs in copywriting and art direction/graphic design.
  • Commercial careers, which involve planning the advertising strategy and an analysis of markets and targets. Media management and market research are the main strands here.

Key facts:

  • There are 21,455 people working in advertising, this number has declined by 19% since 2006.
  • There are 345 businesses, of which 7% employ less than 5 people and 64% employ more than 20 people.
  • Advertising contributes £1.11 billion to the UK economy.
  • 17% of the workforce is self-employed.
  • 17% of the workforce is employed part-time.
  • Women in the industry are generally more highly qualified than men (53% have an above level 4 qualification as their highest qualification compared with 50% of men).
  • Women are likely to earn less money than men (79% of women in advertising earn less than £20,000 per annum, compared to 33% of men).
  • 6% of the workforce has a below Level 2 qualification (GCSE level).
  • Staff turnover in the industry is high.

Jobs in the industry include: Account Manager, Account Planner, Advertising Account Executive, Advertising Account Planner, Advertising Art Director, Advertising Installer, Advertising Media Buyer, Advertising Media Planner, Brand Manager, Copywriter/Art Director, Event and Exhibition Organiser.


National and regional data

Northern Ireland – There are 11,640 people working in the Northern Ireland creative and cultural sector, of which 2% are in advertising. Advertising in Northern Ireland contributes £7 million to the UK economy. More than 99% of the advertising workforce is white and 74% are male. Less than 1% of the advertising workforce is self-employed.

Scotland – There are 45,420 people working in the Scottish creative and cultural sector, of which 1% is in advertising. Advertising in Scotland contributes £36 million to the UK economy. More than 88% of the advertising workforce is white and 32% are female. 30% of the workforce is self-employed.

Wales – There are 24,060 people working in the Welsh creative and cultural sector, of which 2% are in advertising. Advertising in Wales contributes £5.3 million to the UK economy. More than 99% of the advertising workforce is white and 79% are male. 23% of the advertising workforce is self-employed.

[N.B. The data for the following regions are for the creative and cultural sector as a whole.]

East Midlands – There are 44,380 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are 3,950 creative businesses in the region, of which 92% employ less than 50 people. 35% of the workforce is self employed. 63% of the workforce is male. 95% of the sector workforce is white and 54% are under 40 years.

East of England – There are 63,700 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 6,710 creative businesses in the region, of which 93% employ less than 50 people. 37% of the workforce is self employed. 66% of the workforce is male. 95% of the sector workforce is white and 46% are under 40 years.

London – There are 164,690 people in the sector workforce in London, representing 24% of the UK sector workforce. There are 21,600 creative businesses, of which 93% employ less than 50 people. 51% of the workforce is self employed. 58% of the workforce is male. 84% of the sector workforce is white and 56% are under 40 years.

North East – There are 19,680 people in the sector workforce in the region, representing 3% of the UK sector workforce. There are 1,330 creative businesses in the region, of which 90% employ less than 50 people. 38% of the workforce is self employed. 63% of the workforce is male. 96% of the sector workforce is white and 53% are under 40 years.

North West – There are 59,580 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are 5,660 creative businesses in the region, of which 91% employ less than 50 people. 34% of the workforce is self employed; the majority of who are in arts and music. 62% of the workforce is male. 95% of the sector workforce is white and 55% are under 40 years.

South East – There are 98,170 people in the sector workforce in the region, representing 14% of the UK sector workforce. There are 12,300 creative businesses in the region, of which 93% employ less than 50 people. 43% of the workforce is self employed. 59% of the workforce is male. 97% of the sector workforce is white and 47% are under 40 years.

South West – There are 60,690 people in the sector workforce in the region, representing 9% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 93% employ less than 50 people. 47% of the workforce is self employed in arts, design and music. 59% of the workforce is male. 98% of the sector workforce is white and 46% are under 40 years.

West Midlands – There are 40,300 people in the sector workforce in the region, representing 6% of the UK sector workforce. There are approximately 5,000 creative businesses in the region, of which 91% employ less than 50 people. 31% of the workforce is self employed, which is the lowest regional figure. 58% of the workforce is male. 91% of the sector workforce is white and 49% are under 40 years.

Yorkshire and the Humber – There are 45,900 people in the sector workforce in the region, representing 7% of the UK sector workforce. There are just under 4,000 creative businesses in the region, of which 90% employ less than 50 people. 40% of the workforce is self employed. 60% of the workforce is male. 97% of the sector workforce is white and 53% are under 40 years.

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